Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds value to your outreach efforts.
What’s the Value?
There are many advantages to using video as a digital marketing tool. The following are some of the most commonly cited reasons from companies that have seen strong results:
- Improved Engagement
Humans are highly visual beings and far more enamored with images than they are with text alone. Using video will only enhance your engagement with your target audience. - Increased Trust
Humanize your brand to create closer relationships with your audience. With consistent digital marketing practices, you will build trust among potential customers. - Better Communication
It can be difficult to get a point across with text only. With video, you can bring in complexities and convey your message in a clear format. - Convert More Leads
Video marketing campaigns are key in moving consumers through the sales funnel. - Improved Reach
There are so many platforms featuring video content today, including YouTube, TikTok, Instagram (Reels and Stories), Facebook and much more, which means you have an opportunity to expand your reach. - Adaptability
While social media is among the more widely used platforms for getting your video out in front of people, it’s also adaptable, as it can be used on your website, in ads and even in your email campaigns.
Most digital marketing platforms provide analytics tools, so you can see in real time how your content is performing and make adjustments as needed for improved engagement.
If you’re like most business owners, you’re tasked with so many different things during the average day that executing a digital marketing strategy with quality video content seems nearly impossible. When you outsource this to a professional, you get a good return on investment. Not only are you able to focus on what you do best, which is to run your business, but you will have seasoned experts creating content that will generate leads. When you partner with SJC Marketing, we can run your digital marketing campaign, including video content. Contact us and let’s begin the process of improving your engagement.