Marketing Musings
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Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily. It does mean you need to evaluate if TikTok is helping you […]
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You’ve probably read a few classics by Dr. Seuss. Because of Dr. Seuss, you may always associate the letter “Y” with Young Yolanda Yorgenson standing on a yak’s back. Yelling, of course. Or you might often wonder exactly how ham becomes both green and edible. Blech. Behind all the tongue-tying, rhyming nonsense words, a lot […]
There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]
Read More… from Video Marketing Is Focused on Short-Form Video in 2024
Instagram provides a visually impactful platform for brands to get their business in front of a larger audience. And given the year-after-year rise in ad spend on this platform, it’s clear there are plenty of reasons to look into Instagram marketing today. Ad revenue grew to $50.58 billion last year, but does that mean your […]
For this week’s edition of Monday Morning Coffee, don’t forget to bring your sombrero, because we’re taking you south of the border. Located at 815 S Belt Highway, Los Compadres Mexican Restaurant Bar offers some of the best Mexican food in the city of St. Joseph. So, forget your spring break trip to Mexico and […]
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Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]
Read More… from Are You Utilizing PPC Ads as Part of Your Marketing Strategy?
Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]
Your shoe collection says a lot about you. But, with so many options and styles, where can you purchase a shoe that perfectly expresses what you would like to say? Luckily, Saint Joseph is home to one of the most highly personalized shoe stores around, Brown’s Shoe Fit Co. Located at 1403 N Belt Hwy, […]
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The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]
Your competitor ran an Instagram contest, so you decided to try one. Then, you had a summer promotion, so you sent out a few emails. When your team spent the day volunteering, you posted photos on social media. These are all fantastic ideas, and one or more of them likely gave you a bump in […]
Read More… from Is Your Marketing Puzzle Just a Handful of Disconnected Pieces?