Marketing Musings
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Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]
Read More… from The Power of B2B Marketing: Create a Strategy That Solves Problems
Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]
Read More… from Is the Missing Piece of Your Puzzle Content Marketing?
If you can think of nothing better than curling up with a good book and a hot cup of coffee on a cold winter morning in February, this Monday Morning Coffee is for you! February is National Library Lover’s Month, celebrating the commitment of entire buildings to books, learning, community gatherings and more. It also […]
Read More… from Monday Morning Coffee and National Library Lover’s Month
Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]
Read More… from Gaining Traction With Your Small Business Marketing
From Baby Boomers to Generation Z, each generation has characteristics that help define who they are, and this is vital when attempting to create content for them at the consumer level. If generational marketing hasn’t been part of your strategy before, now is the time to consider segmenting your audiences by generation for maximum effect. […]
Read More… from Utilizing Generational Marketing for Maximum Effect
If variety is the spice of life, you might say that a job at Finite Engineering promises a perfectly seasoned career. That’s because when you ask the engineers and designers why they appreciate being a part of the team, they say it’s the unique nature of every assignment and every project. The variety comes from […]
Read More… from Monday Morning Coffee With Finite Engineering
If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]
The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]
Read More… from Why Website Design Is More Important Than Ever
New restaurants are always exciting, and at SJC Marketing…well, we like our food. Join us for this week’s edition of Monday Morning Coffee at a new, local, family-owned Burmese restaurant here in St. Joseph, Missouri. With their introduction of a unique ambiance and menu, Chin Paradise attempts to corner the market on Burmese food in […]
Read More… from Monday Morning Coffee With Chin Paradise Restaurant
Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]
Read More… from 3 Reasons You Should Invest in Customer Testimonials