Marketing Musings
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Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
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Who doesn’t love delicious baked goods? The smell of butter, icing, sugar, and love lingering in the air: these scents may soon remind you of a small, local bakery right here in downtown St. Joseph, Missouri. For this week’s edition of Monday Morning Coffee, we’ll be highlighting one of the best little bakeries around…3 Wishes […]
Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]
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When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]
With over 30 years of cookie-baking expertise, this week’s edition of Monday Morning Coffee takes you to a long-time St. Joseph, Missouri favorite, Country Cookie. Supplying locals with both pre-made and custom cookies, this small, local shop has captured the hearts and tastebuds of plenty of cookie fans. Cookie connoisseurs from all across the area […]
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Is your B2B marketing content lacking creativity? If so, you’re missing out on what is considered to be one of the most important aspects of attracting buyers in 2024. In preparation for the new year, it’s important to check into the trends guiding buyers and we’ve got you covered in this blog all about B2B […]
Imagine you’ve spent days, or even weeks working on a complex puzzle. Your family members have been taking turns at the table, trying to complete the image, and as you draw nearer to completion, you might announce you’re not doing another one of these for a very, very long time. Then, when you’re within ten […]
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Remember last year’s resolutions? You were going to lose ten pounds, and by the time October rolled around, you only had 14 to go. You swore off credit cards, making it to February before you just couldn’t take winter anymore and splurged on a trip to the Caribbean. You also gave up sugar. Okay, it […]
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Search engine optimization (SEO) is a tool to get more traffic to your website and it can be key to revenue growth for your company. From retaining more customers to building up your brand, SEO plays a critical role in many ways that can lead to more money and growth for your brand. Establish Your […]
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With more than 200 household brands under its company logo, Kraft Heinz is a powerhouse in charge of establishing when and how a rebrand will happen. Recently, Kraft Heinz decided to rebrand one of its most famous products when it gave Jell-O a new logo and look. Rebranding is an important process that can better […]