Marketing Musings
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There is no denying the importance of the use of visuals in content meant for consumers. That’s why so many businesses today are focused on upping their visual game with professional photography, especially on their websites. Have you evaluated your website visuals lately? Companies that establish brand identity are better able to connect with consumers […]
You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]
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You may have heard of the global movement on the first Tuesday after Thanksgiving known as GivingTuesday. Individuals and corporations have a highlighted opportunity to celebrate generosity and donate to nonprofit organizations that align with their interests or passions. GivingTuesday was created in 2012 at the 92nd Street Y and its Belfer Center for Innovation […]
It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]
If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
Read More… from Mixing Up Digital Marketing With an Infographic
For this week’s edition of Monday Morning Coffee, we’re taking you back to the days of the Wild West. In operation since 1898, making it the oldest restaurant in the city of Saint Joseph, the Old Hoof and Horn Steakhouse began as a saloon and brothel, but slowly shaped itself into one of historic Saint […]
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It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
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Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]
Read More… from Your 2024 Marketing Strategy: Social Media Trends
When you need to serve a crowd, tacos are the way to go. Tacos allow people to add their favorite toppings, avoid the ones they hate and achieve with perfect precision their ideal meat-to-veggies ratio. Tacos also serve as a metaphor for everything marketing. The next time you bite into a taco, think about these […]
You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]
Read More… from Is it Time to Outsource Your Content Marketing?