Marketing Musings
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When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]
Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]
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Summer just wrapped up, and we are already talking about Christmas! We have been seeing Halloween, Thanksgiving and Christmas decorations in stores for a while now. Why do stores start selling so far ahead of a holiday? It all comes down to you, the shopper. Retailers base their in-store visual merchandising and product placement decisions […]
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Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]
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In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]
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Firefighters are put in many situations that could lead to injury on a regular basis. You may be surprised by the fact that one of the top injuries for firefighters is strains and sprains. A majority of calls are medical-related, which leads to a lot of lifting of patients and extra weight on muscles and […]
Do you ever worry that your content is failing to make a connection with your audience? Companies small and large struggle with this, as content marketing that relates to the target audience can be difficult to nail down. One aspect that can’t be stressed enough is the value of visuals. Video marketing is making waves […]
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The frenzied buzz around Taylor Swift’s Eras Tour is drawing comparisons to the kind of concert excitement not seen since the 1980s heyday of Michael Jackson and Madonna. Billy Joel, who’s been known to bring in a bit of a crowd himself, called it akin to Beatlemania. The Eras Tour is just what it sounds […]
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The Northland Regional Chamber of Commerce is one of the largest chambers in the Greater Kansas City area, advocating for businesses and citizens in the region. The Northland Chamber covers all of Clay and Platte counties, encompassing all of the Kansas City metro area that lies north of the river. Today, enjoy your Monday Morning […]
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As a business owner, you probably have a love of storytelling. And your favorite story? Yours, of course. But once you’ve shared your origin story, you may be at a loss as to where you should go next. If you’re ready to mix it up, try one of these ideas: Unveil a Mystery: When it’s […]
Read More… from Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy