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Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]
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If you watch the headlines, the messages about the economy can twist you in knots. The daily speculation about the signs of a looming recession or the likelihood that one is already in progress may have you wondering: how does this impact my plans for content marketing? People tend to do one of a few […]
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When you want the full convenience of a national chain but the personalized customer service of a hometown shop, you choose Pet Supplies Plus. This week, pour a cup of coffee, snuggle up with your cat or dog and read about a place where animal lovers gather. The shop, located on Telegraph Road about 15 […]
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ChatGPT is all the rage. Its release in November 2022 pushed the conversation about artificial intelligence into new realms, generating equal parts of fear and promise. But for your digital marketing efforts, is ChatGPT capable of creating content that will help your target audience? If you’re trying to impart humor in some of your content, […]
It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]
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What’s better than getting ice cream on a toasty summer day? Getting ice cream on a toasty summer day from a place that looks like a big ice cream cone. If you haven’t seen this favorite local ice cream establishment, Kris and Kates is located at 2330 N 36th Street, or just drive down the […]
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Quality over quantity: it matters in so many things in life, and for marketing purposes too. Think about email marketing efforts where the blast tactic of sending out email after email falls flat because the quality of the email is poor. The more you know about your target audience, the higher quality your content will […]
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Content marketing has been foundational for companies across industries for a long time. And yet, people are still using it to derail their B2B marketing plans. If you aren’t getting the results you want, take a look at the following list and see if you’re engaging in one of the ways not to do content […]
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Grant resources for nonprofit organizations are always competitive. In the Midwest, Habitat for Humanity is among the dozens of organizations working diligently to fulfill their mission and garner support. Through community partnerships, proposals, community events, direct mail and an annual event, St. Joseph Habitat for Humanity continues to build new homes for individuals and families […]
First impressions are everything to consumers. And for most businesses, that first impression is through the company website. Quality web design is visually appealing, easy to navigate, contains the right information in the right places and gives organizations a healthy boost in many areas, not the least of which is sales. Converting Consumers Whether it’s […]
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