Marketing Musings
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Attracting and retaining customers is a priority for most businesses and a key tool to help you achieve those goals is content marketing. By creating and sharing valuable content with your target audience, you stand a better chance of increasing brand awareness and meeting your business growth goals. The following are some of the valuable […]
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Remember Choose Your Own Adventure books? Relaunched in 2005, there are 270 million books in print and they are available in 40 languages. It is the 4th most popular children’s book series of all time. If you have fond memories of reading and rereading these books, you’ll love the concept of interactive video. Just like […]
If you love coffee and your four-legged friend, you will want to visit Toe Beans Coffee House in St. Joseph, Missouri. Not only can you get your caffeine fix and benefit local causes at this new downtown business, but you can also enjoy some time with your favorite dog or cat. Located at 114 S. […]
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Smartphones are present in about 84% of households. The bulk of Internet traffic occurs on mobile devices, and with around 4.3 billion active mobile Internet users around the globe, brands that make their content available and have optimized their content for mobile accessibility have a better chance of engaging with more consumers. Barriers to Conversion […]
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You’ve built a strategic approach to your content marketing strategy, creating a consistent content calendar, a variety of text and video formats and a balanced distribution plan. It’s possible to build a strategy like this and still not see the results you were looking for. That could be because you are focused on what you […]
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Today is National Bucket List Day. April 24 is set aside for making all types of bucket lists, and it can be helpful to create multiple lists for different areas of life. You may have one for travel and adventure, one for food and one for books you’d like to read. As you sip your […]
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Maybe you’ve been engaged in Instagram marketing for a while now. You may even have been one of the first companies to catch on to how big of a deal Instagram would be for connecting with audiences. But have you ever really gotten a good grip on what your posting frequency should be? For a […]
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Today almost 80% of online traffic is video-related. Even text-heavy Twitter posts with video get a 33% boost over text-only posts. It makes perfect sense that videos as a part of your business marketing are also gaining traction as a strategy for improved engagement. Effective video content tells a story, which is foundational for your […]
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Look, we know the title of this blog says “Monday Morning Coffee,” but what if we got a little crazy and imagined it was Saturday? Alright, here we go… Imagine it’s 9:00 a.m. Saturday morning, you’re sitting on your back deck basking in the morning sun and enjoying your coffee, and you don’t have to […]
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Did you know 80% of customers expect a response to their queries on social media channels within 24 hours? And 40% of those expecting a response say they want their response within an hour. Are they asking too much? And you may wonder how you could have one or more people in charge of keeping […]
Read More… from The Role of Social Media Interaction in Customer Acquisition