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You may think of website accessibility as something you add to your site for a small number of people. Not so. You may be surprised to know that 15% of the population has some type of disability, according to the World Health Organization. In the United States alone, that equates to 61 million people. It’s […]
There’s plenty of debate around a certain local candy. Some people love it, some people don’t. Some people call it a candy bar while others say something round can’t be called a bar at all. The candy at the center of the debate? It’s Chase Candy Co.’s Cherry Mash. Now at 105 years old, this […]
How much traction can a brand get out of a press release? A carefully-crafted press release can garner attention from media outlets, but can a press release do anything for your SEO goals or are these releases really just a relic of the past? Getting a mention in a big media outlet can provide a […]
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Think about the last time you couldn’t get a site to load on your laptop or smartphone. How long did it take for you to lose patience? If you were trying to look up something really important, like a bank balance or a birthday present you need to order…or even the score of the Chiefs […]
Your brand – it’s more than just a logo or the name on the front of your office door. For some, it is iconic and stands the test of time. Brands like Nike, Coca-Cola and Microsoft can stand alone with a mark or a company name; rarely do they need both. But such dominance exists […]
Read More… from Enjoy Your Monday Morning Coffee While We Share the Story Behind Our Rebrand
Instagram is the 8th most viewed website in the world with 4.25 billion visits per month. It’s also Gen Z’s favorite social platform and more than 20% of them use Instagram Reels on a weekly basis. And while TikTok is on the top of just about every marketer’s list, Instagram Reels can’t be discounted, as […]
Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other […]
Read More… from Social Media Marketing Tips: Personalization Drives Lasting Relationships
As a woman-owned business, SJC Marketing was proud this month to celebrate the contributions of women in the business world. Over the past few weeks, our company recognized the unique and valuable work that many women have engaged in that has allowed businesses and industries to progress. “We find that this was an ideal […]
It seems there is always a new algorithm: a new way to use keywords, hashtags or links that you need to know about, and this part of the content creation process can be difficult to keep up with. The latest topic to land on many content creators’ desks is ChatGPT, which is an artificial intelligence […]
Read More… from Does AI Have a Place in Your Content Marketing?
There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]
Read More… from Data Is Foundational for a Strong Marketing Strategy