Marketing Musings
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Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]
Read More… from Are You Lagging Behind With Video Marketing?
It’s expected that we’ll see a data increase to 163 zettabytes by 2025, which is 10 times as much as what existed in 2016. Despite the massive amounts of data companies generate, too many are failing to capitalize on the benefits of analysis to build a strong marketing strategy. Since the early 1990s, the amount […]
Read More… from Using Data to Inform Your Marketing Strategy
Ahhh, coffee. Whether you require an occasional caffeine boost before an early-morning meeting or you’ve got a daily can’t-miss morning appointment with Mr. Coffee, you likely have a preferred way you like to drink yours. This is far from scientific, but who ever let a little thing like science keep them from having some fun? […]
Read More… from Monday Morning Coffee: What Your Brew Says About You
The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data? Data and Social Strategies To know whether your social media strategy is successful, for […]
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Budgets are at the center of every conversation when economic times are tough. Being fiscally responsible is always prudent, but should you pull back on your marketing efforts during a recession? While some argue that we’re not yet currently in a recession, these are trying economic circumstances with high inflation rates and a rocky stock […]
Read More… from What Smart Brands Know About Marketing During a Recession
Valentine’s Day is tomorrow, and this is your last-minute reminder to grab something special for the one you love. This can be a big or a small surprise, but the important part is that you don’t forget, or you might have to make a pretty big gesture to make up for it later. But maybe […]
Read More… from Savor Your Monday Morning Coffee with Local Valentine’s Day Gift Ideas
Content marketing is at its best when it has a solid strategy behind it. Your team has agreed-upon goals, a vibrant list of topics and mix of formats and a reliable calendar that ensures consistency. You might bump along for months or even years, enjoying high levels of engagement and an increasingly valuable reputation for […]
Read More… from When Should You Pivot Your Content Marketing Strategy?
Every bride wants to find the perfect location for their dream wedding. A venue with 30-foot vaulted ceilings, constructed from rough-sawn oak and iron chandeliers sounds like a place where dreams come true, doesn’t it? John and Lana Crawford built The Pearl, a mid-1800s style structure modeled after a barn on their family farm, which […]
You can’t discount the importance of the user experience. Within the topic of website accessibility, you can define success or failure based on the level of experience the user has while on your site. Is there an audience that will find it inaccessible? Knowing the answer to this question will guide you to an improved […]
Read More… from Website Accessibility: Why It Matters for Your Business
Whether you’re in it for the excuse to unapologetically eat wings and nachos for hours, to check out the commercials or to actually sit down and watch the game, the experience is bound to be your best ever. Why? Because of Big Data. You should know by now that Big Data is playing a role […]