Marketing Musings
What We Write
Since it first rolled onto the scene in the late 1700s, roller skating has been a fun activity that all ages enjoy. It was initially invented to mimic the art of ice skating, and has become a popular pastime for many. When many of us think about roller skating, we may think of old-wooden floors […]
Read More… from Monday Morning Coffee With B & J Skate Center
Three people handed in their notice in a single week. You had barely trained your new receptionist. Then came the backorders from your supplier. And the icing on the cake? A negative Google review. It often happens that a rough review comes in the wake of an incredibly challenging situation at your business. But even […]
Halloween is officially here! Let’s tackle some marketing strategy tactics by looking at this fun holiday and how it correlates with your marketing. Fill the Candy Bowl with Great Content How do you plan to celebrate the evening? If you’re like many adults, you’ll be waiting patiently by your door to hand out candy to […]
Read More… from No Hocus Pocus Here: A Solid Marketing Strategy Considers Consumer Needs
Daylight savings time change is coming up, and you know what that means: It’s time to change the batteries in all of your smoke detectors. We do this regularly to ensure our safety, but many of us use daylight savings time changes as an easy reminder of the necessary schedule for the sake of convenience. […]
You’ve got that itch. Your logo seems irrelevant and out of date. Your performance is sliding and you’re sure it has to do with your messaging. Your competitors, meanwhile, seem so current and in touch with their audiences. Is it time for a rebrand? How can you tell if you have legitimate reasons to pursue […]
Read More… from How Can You Tell if It’s Time for a Rebrand?
You may have noticed that you’re hearing about search engine optimization (SEO) more than ever. If you had been hoping that this complex set of algorithms would fade out and you would never need to know too much about SEO, you’re going to be disappointed. When you consider the growing availability of AI tools and […]
There are a few things in this life that undoubtedly signal that fall has arrived. Football, hayrides, pumpkin patches, apple cider, colorful trees, Halloween decorations, apple picking, corn mazes…the list goes on and on. What if we told you there was a local place in St. Joseph where you could enjoy a host of autumn […]
Read More… from Monday Morning Coffee With Schweizer Orchards
As Halloween is quickly approaching, the gremlins in the SJC Marketing office have been chattering about relevant pop culture references as potential Halloween costumes. Before the 2024 Olympic Games even ended, we knew Australian breakdancer Ray Gun would be a popular choice on October 31. Two SJC marketers have already proudly proclaimed her as their […]
When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]
Read More… from The Advantage of Creating an Emotional Impact With Your Facebook Ads
You refuse to buy anything pumpkin spice-flavored. You pretend not to hear the marching band, wear shorts and flip flops as the temperature plummets and keep humming “Cruel Summer,” even as the leaves fall around your feet. You can deny it all you want, but 2025 is just around the corner. And instead of waiting […]
Read More… from 2025, This Marketing Strategy Is Coming For You