Marketing Musings
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A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]
Bargain hunters everywhere will be up early the Friday after Thanksgiving. Are you one of the many who will head out before the sun comes up to grab some great deals? Whether you love Black Friday or try to avoid it, it’s fun to know how this shopping holiday came about. Many believe it’s called […]
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Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]
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It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]
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How does a city get selected to host a major sporting event? Kansas City submitted a bid to be considered a contender for a host city for the World Cup in 2026. This was no small feat. It included a long process of putting together a campaign, a bid book, creating petitions, securing honorary bid […]
To predict the future of web design, it’s likely most helpful to look at the past. For instance, there’s been a constant pursuit of user-friendliness and speed improvement. That’s true of any technological advancement; it’s always better to be easier and faster. Predicting specific web design trends is more challenging. For instance, who could have […]
Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]
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It’s just one mile, right? Yes, for 80 days. Or 100 days. Come weather, schedules, work, life … you name it. And if you miss a day, you start over toward your Measly Mile goal. But the best part? You don’t do it alone. This simple formula has advanced to an active group that connects […]
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Does a search engine punish sites that are not mobile-friendly? If you’re due for a website update or redesign, you may be wondering how to prioritize the changes according to your budget. You’ve been told that making your website user-friendly for mobile search is a critical priority, but you still have questions about just how […]
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The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]