Marketing Musings
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A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
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The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
It’s time for your regular edition of Monday Morning Coffee, but this week, it’s hard to think about anything but Tuesday. That’s because tomorrow, Tuesday, October 4 is National Taco Day. Whether your family celebrates Taco Tuesday every week, or you’re more inclined to save tacos for a special occasion, you won’t want to miss […]
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Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]
Read More… from What Role Should Instagram Reels Play in Your Marketing Strategy?
You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]
St. Joseph, Missouri, is abuzz with talk of Crumbl Cookies coming to town. Visions of classic milk chocolate chunk cookies and wacky concoctions alike may be filling your head. But as you salivate in anticipation, here are some local places where you can get your cookie fix right this minute as your sip your Monday […]
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What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]
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Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]
Read More… from A Marketing Strategy for Engaging More Customers
“You can’t buy happiness, but you can buy ice cream, and that is pretty much the same thing.” Do you have memories of the ice cream truck driving by your house with delicious treats you couldn’t wait to try? As a kid, if you heard music and bells in your neighborhood, you knew the ice […]
Read More… from Monday Morning Coffee With Rudy C’s Ice Cream
Humans process images almost 60,000 times faster than text. When you consider that people remember about 10% of information three days after reading it, compared to remembering 65% of what they saw in an image, you quickly understand how important professional photography could be to your marketing success. The power of images as a part […]
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