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With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]
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The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]
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Monday Morning Coffee With the Red Rally St. Joseph, Missouri, the headquarters of SJC Marketing, sees a lot of red in July and August. So much red. And we couldn’t be happier. We aren’t referring to our SJC branded red and black logo. Although we love our target symbol and use it across all our […]
Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]
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If it has been a few years since you’ve updated your website, you’re likely due for a refresh. Much has changed in how websites are used, but also the role they play for your business. Here are four reasons you should invest in user-friendly website design: Speed: If your website has a lot of slow-loading […]
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In case you hadn’t heard (although we’re pretty sure you did), the Kansas City Chiefs will return to St. Joseph this month for Chiefs Training Camp! We know what you’re thinking, “what does Chiefs Training Camp have to do with marketing and SJC Marketing in particular?” Nothing, really. But we’re Chiefs fans, and having it […]
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Are you experiencing less engagement with your Facebook Marketing lately? While Facebook is the third most-visited website behind Google and YouTube, it’s still difficult to build a large following. There’s just a lot of competition out there, which means you need to re-evaluate how you’re using the platform. Algorithms are constantly changing and a recent […]
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Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]
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People of All Colors Succeed or POAC Succeed is a local organization with the goal of closing the gap between injustice and equality and sparking courageous conversations for change. The nonprofit was started in 2019 by northwest Missouri native Jamie Grayson. After a career in the financial industry, he started the organization to combat discrimination […]
If it’s been a few years since you last made changes to your website, it might be time to consider an updated website design. You may not require a lot of time to look for specific areas that could use some adjustments. From the user experience to content creep, website speed to plugin issues, there […]
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