Marketing Musings
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The influence that video has on viewers is powerful. Video marketing has grown to the point where the vast majority of businesses are utilizing it as a tool for reaching consumers. Video’s biggest advantage is that it allows you to connect to your target audience in ways other marketing strategies don’t. There’s a definite emotional […]
When you’re selling a property, you want to capture the location’s best look. You know all that’s valuable there, from the beautiful landscaping to the grove of evergreens at the edge of the property. Capturing all of the aspects of a valuable property can be a challenge with a traditional snapshot. Even with a wide-angle […]
Read More… from 3 Reasons to Use Real Estate Drone Photography
Show us a thriving, successful community and we’ll show you handfuls of nonprofits contributing to that success. In St. Joseph, our nonprofit organizations work hard each day to support our neighbors with services ranging from basic everyday needs to rehabilitation programs to youth activities and much, much more. As you sip your Monday Morning Coffee, […]
Read More… from Monday Morning Coffee and the Importance of Nonprofits
You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]
Read More… from In B2B Marketing, Timing is (Almost) Everything
Each social media platform has its unique qualities but they’re all competing for your attention. Instagram, long known as the premier channel for sharing photos, announced last year that it was making a move toward video sharing. That means it’s lining up to compete with TikTok and any other platform that utilizes videos. We all […]
Read More… from Let’s Talk About Your Social Media Marketing and Instagram Reels
The sun is out and directly in your line of vision as you drive East. You feel the familiar rumble of gravel under your tires as you turn into the parking lot amid slow, yet heavy, traffic. You park the car, pop the trunk and grab your folding chair, along with children and equipment. Children […]
Looking for a tool to get the word out about your business? Leverage the hundreds of millions of members on LinkedIn to get the attention your company deserves. With just a few LinkedIn marketing tips, you can start building a reputation for your brand and learn more about your industry. Feel the Pulse Getting your […]
Read More… from LinkedIn Marketing Tips for Better Brand Recognition
If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]
Missouri has long been known for wineries and breweries, but the Show-Me State can now add distilleries to the list of handcrafted spirits that are produced in the state. A new distillery has opened north of St. Joseph, in Mound City, Missouri. R/Farms Distilling is a family-owned business that is new to distilling, but not […]
Read More… from Monday Morning Coffee With R/Farms Distilling
As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]
Read More… from Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy