Marketing Musings
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Everyone loves dogs, right? Even the dads, who begrudgingly give in to their kids’ plea for a new four-legged family member, become best friends with the dog they never wanted. It’s seemingly human nature to develop a bond with your dog that can’t quite be explained, but certainly cannot be broken. Fantastic Fido’s has been […]
There are plenty of templates and do-it-yourself options out there for website design, promising a working site that fits your budget. So, why do so many small businesses abandon their DIY sites mid-project and hire a website designer? Website design is a DIY project if you are living in the 1990s and you only depend […]
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Live video offers a great way to connect with your target audience. And if you’re engaging enough and pose the right questions, you might even help members of your target audience start connecting with one another. Then you’ve built a community, the gold standard for effective social media marketing. What in the world would I […]
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There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]
Nobody ever said that either of the Bs in B2B marketing stood for “boring.” And yet, that’s often the approach taken to promoting businesses. In order to be taken seriously, you think you need to be all business, all the time. If this has been your approach, it’s time to shake things up and have […]
Read More… from Why TikTok Might Be Perfect for B2B Marketing
It’s kind of hard to believe Instagram has been around for almost 12 years. What began as a photo-sharing app has blossomed into a major social media marketing tool that reaches millions of consumers. Are you getting as much out of it as you should be? Two years after Instagram launched, Facebook’s Mark Zuckerberg recognized […]
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On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]
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Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]
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One of the most significant changes occurring recently is that B2B buyers have switched to an almost entirely remote method of making purchases. They’re using digital means of researching, communicating about and eventually buying what they need. B2B marketing strategies must evolve to cater to new behaviors. For those in the B2C space, this pattern […]
A very familiar (and very pink) icon is joining with Habitat for Humanity to remake the Barbie Dreamhouse into 60 Habitat home builds or projects. As the Dreamhouse reaches its 60th birthday, Habitat for Humanity will celebrate alongside the famous dolls. At least 60 projects are planned for 2022, including new builds, remodels and even […]
Read More… from Monday Morning Coffee With Habitat for Humanity Inside the Barbie Dreamhouse