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Marketing Musings

SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee on Demand: It’s National Fast Food Day November 16th

If you prefer your coffee from a drive-thru, this week’s celebration is for you. Tuesday, November 16 is National Fast Food Day. Your celebration starts here. Not only can you commemorate the wealth of burgers, tacos, chicken and pizza available on demand, this year is special: it’s the 100-year anniversary of what was likely the […]

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Content marketing is all about human-to-human connection, whether it’s B2B or B2C.
Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

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When planning your marketing strategy for the year, don’t leave out case studies.
4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee With Charlie Hustle

Don’t you love it when you see a t-shirt graphic and you understand exactly what the reference is? You might be into it too, or that may just be another weird quirk of one member of our SJC team, who shall remain nameless. It’s especially fun when those references are tied to local and pop […]

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B2B marketing plans should include a focus on engaging audiences via social media.
Should Social Media Be Part of Your B2B Marketing?

Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]

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At SJC Marketing, we celebrate Knowvember. We're all about encouraging brands to get to know their audience better.
Let’s Talk About Knowvember

November is all about gratitude, celebrating with family and friends over pumpkin pie, football and for some, shopping on Black Friday. If there’s one thing November calls for, it’s a bit of excess, and that’s why we’re suggesting it’s time to celebrate one more thing in this chilly fall month: we call it Knowvember. Knowvember […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With St. Joseph Habitat for Humanity

What is a home, really? It’s so much more than a front door and sheetrock. It represents a family’s hopes, their dreams and their hard work – both in that moment and for generations to come. A home is definitely something to honor, appreciate and celebrate. In October, St. Joseph Habitat for Humanity showcased this […]

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Your marketing strategy shouldn’t just be a one-and-done project; it requires frequent revisions.
Is Your Marketing Strategy Out-Of-Date?

It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]

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Instagram Stories is a great way to infuse your marketing with relatability.
What You Might Not Know About Instagram Stories

Do you associate Instagram Stories with social sharing and even with industries that are more visually geared, like fashion, photography, wedding planning or travel? It may surprise you to find that it can also be a great place for insurance companies, accounting firms, automotive parts manufacturers and other industries that are service-based or B2B. Here […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
All You Need Is Some Monday Morning Coffee and a Good Message

“It was the best of times, it was the worst of times.” While we don’t live in the 18th century England that Charles Dickens speaks of in A Tale of Two Cities, it sure feels like we are living in some crazy times. And when the chips are down, what do you need to pick […]

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