Marketing Musings
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We all work hard and look forward to a day off. For many people, Labor Day is just a three-day weekend. An extra day off to have pool parties, BBQs and celebrate the end of summer. But the day was originally started as a way to remember and honor the plight of working-class people. It’s […]
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Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]
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You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]
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Looking to spice up your coffee this Monday? The U.S. 36 Raceway has you covered. With both a drag strip and a circle track, it’s a laid-back but loud way to spend an evening. If you mention the “36 drag strip” around northwest Missouri, you’ll get a lot of head nods and several stories. Many […]
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Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]
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If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]
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St. Joseph, Missouri is fortunate to have fun events and attractions for the whole family to enjoy. From parks and mini-golf courses to theatrical productions to museums, St. Joseph is full of gems that make our community shine bright. Our town is also rich with history that tells the story of where we came from […]
If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]
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In a recent survey by Squarespace, the findings demonstrate the importance of website design. The survey included 2,000 adults and was conducted in an effort to understand the role websites play and how memorable they are to visitors. Here are three things you need to know: Online Presence is Tops: Among Millennials and Gen Z […]
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Marketing is a lot like gardening. That may sound kind of crazy, but stick with us for a bit. Marketing doesn’t just happen overnight. You don’t create a Facebook page on a Tuesday night and wake up Wednesday morning with 1,000 page likes. Just like you don’t plant a seed and wake up the next […]
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