Marketing Musings
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Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]
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Just hearing the soundtrack of “Lean on Me,” probably takes you to another place. Maybe you swayed to it in a crowded gym as a teenager or dedicated it on the radio to your best friend. And maybe you hear it in every movie from that era in your head because really wasn’t it? (Not […]
Weston, Missouri, is a small town with tons of charm. Known for its shops, restaurants, festivals, wineries and pubs, Weston is the perfect place for a day trip. In the heart of the community is The Celtic Ranch, a shop that was inspired by a yearning and a passion for visiting Ireland. Owner Terry Kast […]
Read More… from Monday Morning Coffee With The Celtic Ranch & Whiskey Snug
Some marketing fads tend to trend for a while and then die off, while others prove to be of value and become a part of digital marketing best practices. Keeping an eye on what brings value and what doesn’t work anymore is part of planning your strategy for boosting brand awareness. This also involves vetting […]
Read More… from Establishing Your Digital Marketing Strategy
You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]
Read More… from How Does Facebook Fit Into Your B2B Marketing?
It’s not just “the kids” who are on Instagram in 2021; it’s everyone. In fact, according to Statista, half of the users actively on the platform are between the ages of 25 and 44. So, with this expanded reach and the use of Facebook’s powerful targeting capabilities, there are more opportunities than ever for brands […]
Read More… from Let’s Talk About Instagram While You Enjoy Your Monday Morning Coffee
We know most small businesses, like yours, are continually seeking out the best marketing tactics to connect with a target audience. Video marketing has proven to be a great asset to organizations looking for improved engagement, driving more traffic to your website and boosting sales. According to Cisco’s annual internet report, 82% of Internet traffic […]
Read More… from Video Marketing Tips for Improved Engagement
Consumers want to be informed at a rapid pace. While text can convey much-needed information and remains a critical part of consumer outreach, consumers are increasingly engaging more with visual content. Think about your social media outreach. Have you ever noticed how much more engagement you get with posts that include images? When content is […]
Read More… from Professional Photography Brings Value to Your Marketing
May is National Get Caught Reading Month. With all of the live video, infographics and memes flying past you on social media, sometimes it’s easy to forget the enjoyment that comes from picking up a good book. Even for a typical bookworm, the digital marketing age can act as a distraction from digging into a […]
Read More… from You Can’t Beat Monday Morning Coffee Paired With a Good Book
TikTok has grown at a fast rate over the past year, so it’s only natural that other social media platforms would dive in with similar video-based platforms. Such is the case with Instagram Reels. Brands are using Reels to engage with Instagram users on a different level. Reels users create and edit short videos on […]
Read More… from Ready to Engage With Your Audience in a New Way With Instagram Reels?