Marketing Musings
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Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]
Read More… from 3 Content Marketing Must-Haves for Instagram
You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]
Read More… from 3 Reels Features to Add to Your Instagram Marketing Strategy
Who doesn’t love pretty things, especially at their home? There is a new store in St. Joseph that specializes in beautiful home décor that you really should take some time to visit. Juniper Lane is a locally owned store at 1113 Frederick Avenue. The store focuses on fun and unique home décor that you won’t […]
Your website is so much more than a place to showcase your products, publish your blog and introduce your team. If you aren’t using B2B web design to create a marketing hub for your brand, you’re missing opportunities to effortlessly and seamlessly convert visitors into leads. If it’s been at least three years since you’ve […]
Read More… from 5 Stats You Need to Know About B2B Web Design
Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]
We are always quite elated when #TeamSJC grows and adds new faces … and this is a face we have seen before! Help us welcome back the ultimate “entertainer,” Justin Grubb! Justin graduated from Missouri Western State University in 2018 with a degree in marketing, and again in 2020 with a master’s degree in sport […]
Read More… from Monday Morning Coffee With New Team Member Justin Grubb
For companies of all sizes, figuring out how to increase brand awareness through search engine optimization (SEO) represents a way to edge out the competition, sustain online relevance and gain market share. On every Google search results page, there are top spots for brands to fight over, with all of them elbowing one another on […]
Read More… from Increasing Brand Awareness With Smart SEO Strategies
Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]
Read More… from Your How-To Guide for 5 of the Best Techniques in Video Marketing
Would you say your marketing strategy is more focused on pitching or catching? Grab a cup of coffee and your favorite donut, scone or muffin and let’s talk about baseball as a metaphor for marketing. Or, you know, since it’s baseball talk, feel free to grab a beer and a brat and even your foam […]
Read More… from Pitching and Catching With Monday Morning Coffee
LinkedIn is a great way to get the word out about your brand, and it can help you establish yourself as a recognized expert in your industry. How do you get there? Here are six ways to help you get the most out of your LinkedIn marketing: Post at the Right Frequency: Like any kind […]
Read More… from Are You Seeing the Results You Want With LinkedIn Marketing?