Marketing Musings
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Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]
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Remember that old nursery rhyme, Pease Porridge Hot? “Some like it hot, some like it cold.” It strikes a thought about coffee this Monday morning, does it not? Minus the part about liking it nine days old, of course… Yes, we’ll get to the point now. It’s not uncommon to see someone from Team SJC […]
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As the changes in how we do business during these times continues and the reality of economic downturn is on the minds of many, moving forward with marketing brings many questions. How many times have you used the phrase “uncertain times” in your content as of late? While part of your B2B marketing strategy needs […]
Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]
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Since May is National Photography Month, we asked our SJC photographer to share a little about her journey with photography. So, as you linger over your cup of coffee, enjoy reading about account manager Jessica Stewart’s passion for the art of photography. I’m excited that May is a time to recognize the art of photography […]
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As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]
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There are a lot of great reasons to rebrand. But there are some questions you need to ask yourself before you decide whether it is right for your company. It is also important to understand everything that is involved with a company rebrand before you begin. With this quick guide, you can get a clear […]
A bright future is made up of several parts, working all together. No organization knows this better than Pivotal Point Transitional Housing as its team works toward offering a unique approach to homelessness. Understanding Pivotal Point’s critical work starts with understanding some truths and myths about homelessness itself. The face of homelessness ranges from young […]
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Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]
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The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]
Read More… from How to Build a Healthy Digital Marketing Strategy in Hard Economic Times