Marketing Musings
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Your Website is Just One Cog in Your Brand Strategy […]
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Sharing With Your Instagram Audience Through Video Marketing Instagram has a lot to offer, and if you’re only using a small percentage of the tools on it, you’re missing out on an opportunity to improve your outreach. If you want to see engagement grow among your target audience, focus your next Instagram campaign around “Stories” […]
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Developing a Strong Email Marketing Strategy in 2019 If you’ve been in the marketing game long enough, you know that there was a time when it was common practice to send an email to pretty much everybody you could get an email for. That might be called “spamming” today. Email marketing is still important — […]
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The Importance of Focusing on This Key Piece of Your Website Design You can create an edgy, funny social media strategy that catches the eye of your followers and pushes a lot of traffic to your site. But if your website design has one major flaw, you’re likely to lose your edge. What’s the design […]
Read More… from The Website Design Flaw That’s Hurting Your Social Media Strategy
Remember writing that high school term paper, when you found that your pencil needed sharpening no less than four times before beginning (never mind that you were typing the paper) and you were sure your mom’s stash of Little Debbie snacks could help you get to the ten-page minimum much faster? SJC writers have their […]
Read More… from Monday Morning Coffee With a Double Latte and a Day in the Life of an SJC Writer
User Experience Design Always Keeps the Target Market in Mind […]
Read More… from Optimizing Your Website for a Cohesive User Experience
If Not, It’s Time to Focus on Video Marketing We’ve been watching the trend for a few years now and it’s really starting to take off — video now accounts for the bulk of online traffic. It is also a key part of lead generation efforts for many organizations. If you’ve only dipped your toes […]
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A Voice-Driven Marketing Strategy Interest in podcasts continues to gain momentum. In fact, more people know about podcasts than can name who our current U.S. vice president is. While that’s somewhat of a sad statistic, it’s good for podcast marketing. Edison Research looked into the growth of interest in podcasts in 2018 and found that […]
Read More… from Podcast Marketing: Attracting a New Audience With Valuable Content
The Importance of Website First Impressions Regardless of the industry you are in, running your business without a website will have negative consequences for the growth of your company. Yet having a URL alone will not suffice — you have to have a strategy for executing a website design that will draw people to your […]
Read More… from 5 Essential Stats You Should Know About Website Design
Decades, even centuries — nah, millenniums ago, group fitness programs entered the world — we’re looking at you, Yoga. Then, during the years of the wild child — the ’60s, ’70s and ’80s saw the likes of Jazzercise, Richard Simmons (we couldn’t forget his outfits even if we wanted to … and we want to), […]