Marketing Musings
What We Write
You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]
It’s hard to imagine your company rolling out a new logo without consulting with the C-suite. You’d never move forward with a completely new web design without getting buy-in from the board. So, why is it that the interest in brand design sometimes doesn’t go much further? Your brand design requires consistency, from your logo […]
Ah, don’t you just love wedding season? You dust off your best duds, dig into your closet to find your one formal clutch purse and try to figure out which way the “C” goes in YMCA without consulting a mirror. Maybe you have to throw a shower for a blushing bride or attend a bachelor […]
Read More… from Savor Your Monday Morning Coffee and Let’s Talk About Weddings
It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]
Read More… from Rethinking Your Social Media Marketing Strategy
Your brand design is more than your logo or your name; it’s the total package that includes your color palette, personality and overall feel to your brand. It’s what makes members of your target audience immediately recognize content that’s been posted by you. (If you want to know more about taking your brand to a […]
Read More… from 6 Tips for Displaying Your Definitive Brand Design on Social Media Profiles
“All people regardless of ability have the right to a good life.” It’s a simple, but powerful statement, and it serves as part of the mission statement of Johnson County Board of Services (JCBS). The organization is a nonprofit based in Warrensburg, Missouri, that provides resource navigation for families who have a child or adult […]
Read More… from Monday Morning Coffee With Johnson County Board of Services
You’ve got a beautiful website that showcases your brand in your color scheme, offers a nice product description for each item in your inventory and includes a great library of content on everything from industry trends to how-to manuals. You may never have guessed that your website was meant to do much more. But it […]
Read More… from How Your Website Should Empower Your Marketing Strategy
The quality of your landing page says a lot about how much engagement you’re going to get from consumers. The goal for your landing page will focus on visitors coming to your site and how you can lead them to take a series of actions that lead to a conversion. Your landing page serves as […]
Read More… from Your Landing Page Design Can Help Turn Visitors Into Leads
You know it when you’ve found it. It’s dark roast, just how you like it. It’s exactly the right amount of cream. It’s the notes of caramel hinting around the edge of the taste, making you wonder if it’s possible that there’s a touch of sugar somewhere in your brew. You try to hold back, […]
Read More… from Sip Your “Perfect Fit” Monday Morning Coffee
You’re the star of your social media world: you’re aware of what your audience cares about and you managed to get on the front end of the last few trending topics. Once your social media contacts reach that all important digital marketing gateway, the landing page, are your efforts successful or are they falling flat? […]
Read More… from 5 Steps to Landing Pages That Deliver Digital Marketing Conversions