Marketing Musings
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Do you hear a faint fizzing sound when you see the Coca-Cola logo? Perhaps you crave coffee when you see the Starbucks mermaid. Maybe you get an urge to go for a run when you see that Nike swoosh. Or maybe not. How did these giants of logo design land on such a powerful image […]
Something about the “first Friday” or “third Thursday” of the month can stir up some big-time interest. Centering events around these specific days of the month is a great way of attracting folks to downtown in cities across the country. With a few members of our team being Kansas City residents, they are well aware […]
Read More… from Enjoy Your Monday Morning Coffee and Plan a Night Out to the Next First Friday
You know that video is outpacing other types of content consumption, and you’ve been putting a lot of time into creating visual marketing content. Wait, you haven’t started with videos yet? Contact us today and we will get started! Maybe you’re investing a lot of resources into Instagram and Facebook, directing those dollars to video. […]
You could talk about your brand, telling consumers about your values, your voice and even describe your color scheme (it’s cucumber salad green, not iced cucumber green). You might go hoarse trying to describe your personality and which Game of Thrones character your brand is most like. It sounds ridiculous, but it’s what a lot […]
Read More… from Does Your Design Capture the Essence of Who You Are?
You know it’s 4th of July in the Midwest when neighborhood front doors display patriotic wreaths and sidewalks are dotted with shiny pinwheels. There’s the distant pop of firecrackers nearly all day long, followed by the excited voices of children. For many communities, the parks are full of family picnics and you can find a […]
Read More… from Monday Morning Coffee and Some 4th of July Reflections
Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
Read More… from 3 Strategies for Increased Engagement With Facebook Ads
The value of a well-designed website can’t be understated. Given the amount of time consumers put into doing their research about services and products online, your website has to stand above the others, and this means plenty of focus on the right design to capture their attention and keep it. There are many programs out […]
If Salesforce is a word that scares you, but you know you need to utilize it for your nonprofit’s customer relationship management purposes, Value Stream Consulting may be the company for you. Salesforce is the world’s number one CRM solution, and could for sure be your number one headache if it weren’t for Salesforce-certified consultants. […]
Read More… from Monday Morning Coffee With Value Stream Consulting
Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]
Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good […]
Read More… from 4 Tips for Blog Design That Keeps Your Readers Engaged