Marketing Musings
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Opening your email inbox is becoming an awful lot like trekking out to your home mailbox: full of possibilities, but so often disappointing. That’s not because email marketing isn’t relevant; in fact, across every industry, the email open rate is 32%. It’s hard to find engagement like that in other channels. If you want to […]
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In their best form, infographics are an artistic, effective and clear way of putting information in front of your target audience. Infographic designs are definitely proving to be more in demand as audiences are presented with data all day long on their smartphones, tablet computers and desktops — they need an easy way to absorb […]
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What once started as four walls with no roof has turned into one of the newest places to grab a beer in St. Joseph, Missouri, and hang out with friends both old and new. River Bluff Brewing now occupies the long vacant building at 1224 Frederick Ave., opening in September of 2018. They offer a […]
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Converting new leads, gaining new customers and attracting that new group of loyal followers is something all small businesses strive to do. Fortunately, that’s exactly what a high-quality podcast can achieve. Check out our tips on podcasting and see where it can take your marketing. And if you want a great podcast with lots of […]
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You just want access to a coupon code, or you’re trying to read more than the first two paragraphs of a blog, but you’ve got to fill out a contact form first. You’re trying to convince yourself it’s worth it, but after they ask what your spouse’s occupation is and how many pets you have, […]
Read More… from 5 Ways to Improve User Experience With Good Form Design
Trendy boutiques come and go. They fluctuate between online sales and ever-changing counter “must-haves.” But the thing about Merle Norman Cosmetics, says Jennifer Hall Milbourne, local owner, is that “it has always been there and will always be there.” Milbourne says Merle Norman cosmetics represent the spirit and values of its founder, almost 90 years […]
Few doubt the power of social media in marketing a business, but what about using social media to boost your email marketing efforts? If you believe email marketing is a thing of the past, take a look at the statistics regarding engagement, making money and finding a new audience. The return on investment with email […]
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The role of design has always been important in business, but in recent years the commitment to consistency in design from brands like Target and Starbucks (these people got customers to abandon the words small, medium and large, after all) have elevated consumers’ awareness of good brand design. You could argue that Gap laid the […]
We recently had the pleasure of working on a new website for a neighbor of ours at our Kansas City office — Twilight Entertainment. When we first met with Jacob and Danny, we loved their energy, their passion and their vision for the company. Twilight Entertainment was born out of some natural occurrences that happened […]
Read More… from Monday Morning Coffee and a Little Entertainment
Almost 80% of smartphone users have made an online purchase from their phone. During the holidays when gift buying is at its peak, nearly 40% of all eCommerce purchases are made via the smartphone. These are strong stats from which to realize how important optimizing your marketing strategy for mobile truly is. (Download our website […]
Read More… from The Importance of a Mobile-Friendly Marketing Strategy