Marketing Musings
What We Write
Maybe you’ve been skeptical of digital marketing from the start. You’ve watched the trends, heard the buzzwords, and wondered if it’s all just hype. You’ve had other priorities, and diving into digital never felt urgent. But here’s the thing—it’s time. And not just because “everyone else is doing it” or because it’s the trendy thing […]
Read More… from 8 Reasons It’s Time to Invest in Digital Marketing
As spring takes full effect and summer lingers around the corner, there’s one thing on the to-do list for many suburban and rural homeowners—landscaping. A well-kept yard not only enhances curb appeal but also creates an inviting outdoor space to enjoy. While your neighbors may not judge your overgrown flower beds and shoddy mulching, we […]
Read More… from Monday Morning Coffee With Mann’s Landscaping
First impressions are everything. Was your handshake too weak or too firm? Did you have food in your teeth? Were you underdressed? How about your posture? We can analyze these things endlessly—or we can take steps to make sure we don’t have to worry about them in the first place. The same goes for your […]
Read More… from What Does Your Website Say About Your Brand?
Was it a bad joke on live video? A promotion that failed to read the moment accurately? Or is it something more sinister…like a social media campaign that went wildly off track? Figuring out what killed your marketing mojo can be a challenge. When online orders tank, website traffic goes silent or leads fail to […]
Read More… from Sabotage! Solving the Case of the Marketing Strategy Murderer
Golf. You either love it, hate it, love to hate it, or hate to love it—sometimes all at once. It’s a polished, classy and surprisingly peaceful sport. And honestly, most of us can at least appreciate the beauty, challenge and tradition of the game. Hit the ball into the cup… sounds simple enough, right? Wrong. […]
Not long ago, geofencing was a practice related only to military operations, and later to commercial ranchers locating livestock. But geofencing has grown more accessible and developed into a valuable tool for marketers in industries of all types and for businesses of all sizes. When implemented strategically, geofencing transforms the way you connect with your […]
Read More… from Tap Into the Power of Location With Geofencing
If there’s one platform that stands out in B2B, it’s LinkedIn. When decision-makers need to research a potential purchase, they turn to this platform. Is your LinkedIn marketing strategy fine-tuned and ready to make an impact? Statista reports that 86% of B2B marketers use LinkedIn, confirming that the platform was the #1 choice. Furthermore, it […]
Read More… from Top Companies Use LinkedIn Marketing – Here’s Why
A local tradition becomes even more enriching as the 2nd Annual BFIT CrossFit Apple Blossom 5K gears up for action. The Apple Blossom Parade is a St. Joseph tradition dating back to 1924, celebrated every spring. With colorful floats, marching bands, dazzling dancers and enough candy to ensure local dentists stay gainfully employed, the parade […]
Read More… from Let’s Enjoy Some Monday Morning Coffee and Talk About Running With a Purpose
Instagram is one of the original platforms centered around visual content, where photos were once the primary form of communication. As the social media landscape evolves, many other platforms have followed Instagram’s lead, especially with the rise of video-centric offerings. With the increasing demand for visual content, especially short-form video, B2B companies use visuals to […]
Read More… from B2B Marketing and Instagram: Finding the Value in a Traditionally B2C Platform
When it comes to marketing—especially digital marketing—data analytics are key. The landscape is filled with various reporting tools you can leverage, but today, we’re focusing on Google Analytics 4 (GA4). GA4 is a game-changer, offering a more advanced and insightful way to track, analyze and use data for decision-making. By leveraging GA4, businesses can refine […]
Read More… from How to Use GA4 to Drive Your Marketing Strategy