Marketing Musings
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If you have ever spent ten minutes shopping for an LED lamp you know that from that moment, you will be shown every LED lamp known to man in your social feeds and ad banners for the rest of eternity. You decided against the lamp, but never mind: you have demonstrated the least possible level […]
Read More… from Step Into Their Shoes: Building Empathy into Your Marketing Strategy
Juggling different social media platforms to find what works best for your business can be challenging. But for those focused on conveying a message through imagery, Instagram marketing is key for your marketing strategy. Instagram has more than two billion monthly users, which is reason enough for some companies to invest there. And even if […]
Here’s a quiz for you as you enjoy your Monday Morning Coffee: What midwestern city has been hosting events such as the NCAA Division I women’s basketball games, NCAA Division II Conference and National Championships, high school basketball showcases and a certified marathon that serves as a Boston Marathon qualifier? This city also boasts a […]
Read More… from Monday Morning Coffee With the St. Joseph, MO Sports Commission
If you’ve shopped real estate lately you’ve seen plenty of footage from a drone. Roughly 80% of agents use drones to showcase their properties, but you don’t have to be in real estate to benefit from drone videography. Hotels and resorts, gym and fitness centers, restaurants, entertainment and media – businesses of all types and […]
Read More… from Drone Videography: Why Are So Many Companies Using It?
It’s the height of a summer heat wave. And the weather isn’t just hot, it’s also heavy with humidity, making even the suggestion of movement seem challenging. You stay inside with a fan to cool you off and hope nobody invites you to do anything that might disturb your summer cave. That feeling of becoming […]
Baseball is often called America’s pastime, but we’re going to stretch the truth a bit and call slow-pitch softball America’s new pastime. For those who don’t know what slow-pitch softball is, it’s the perfect sport for people that want to actually make contact with the ball when at bat. Slow-pitch softball is a sport that […]
Read More… from Enjoy Your Monday Morning Coffee at the Ballpark
Did you know that decreasing the load time of your website by one-tenth of a second can result in major increases in conversion rates? This stat alone is reason enough to revisit your web design and make slight improvements to gain more footing with your target audience. And while almost 75% of web designers will […]
Investing in your search engine optimization (SEO) helps improve your rankings on Google and other search sites. But how do you know what is most valuable for you to focus on? Following recommended practices for improving your ranking is a good place to begin. On these lists for SEO best practices, you’ll see advice about […]
It is no question that pizza is one of the most beloved foods here in St. Joe. So, in an attempt to appeal to your taste buds, we chose to write this week about a local pizzeria and pub. Located at 809 Francis Street in downtown Saint Joseph, Geneo’s Pizza and Pub is a local […]
Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]
Read More… from 6 Stats You Need Before You Plan Your Video Marketing Strategy