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You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]
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You’ve been working at your content marketing for a while, posting regular blogs and producing video content, even throwing in an infographic here and there. But it’s not producing the results you anticipated, and you’re wondering why. Here are four steps you can take to update your content marketing strategy: Change Your Voice: In this […]
Ahhhh… chocolate! Just the word makes us all crave a bite of the delicious sweet treat. Perhaps writer Wayne Gerard Trotman said it best when describing the effect chocolate has when he mused, “As long as there is chocolate, there will be happiness.” Chocolate has been around for thousands of years, and it is a […]
Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]
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It’s expected that we’ll see a data increase to 163 zettabytes by 2025, which is 10 times as much as what existed in 2016. Despite the massive amounts of data companies generate, too many are failing to capitalize on the benefits of analysis to build a strong marketing strategy. Since the early 1990s, the amount […]
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Ahhh, coffee. Whether you require an occasional caffeine boost before an early-morning meeting or you’ve got a daily can’t-miss morning appointment with Mr. Coffee, you likely have a preferred way you like to drink yours. This is far from scientific, but who ever let a little thing like science keep them from having some fun? […]
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The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data? Data and Social Strategies To know whether your social media strategy is successful, for […]
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Budgets are at the center of every conversation when economic times are tough. Being fiscally responsible is always prudent, but should you pull back on your marketing efforts during a recession? While some argue that we’re not yet currently in a recession, these are trying economic circumstances with high inflation rates and a rocky stock […]
Read More… from What Smart Brands Know About Marketing During a Recession
Valentine’s Day is tomorrow, and this is your last-minute reminder to grab something special for the one you love. This can be a big or a small surprise, but the important part is that you don’t forget, or you might have to make a pretty big gesture to make up for it later. But maybe […]
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Content marketing is at its best when it has a solid strategy behind it. Your team has agreed-upon goals, a vibrant list of topics and mix of formats and a reliable calendar that ensures consistency. You might bump along for months or even years, enjoying high levels of engagement and an increasingly valuable reputation for […]
Read More… from When Should You Pivot Your Content Marketing Strategy?