Marketing Musings
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October is National Women’s Small Business Month, and as a small business owned by a woman, SJC Marketing wanted to share some thoughts about it with you. Did you know: One of the earliest successful women’s small businesses dates to the Revolution. Mary Katherine Goddard was a publisher, editing, managing and printing The Maryland Journal […]
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There is a portion of your brain, the olfactory bulb, that “lights up” when you encounter specific scents. It could be the smell of your long-lost grandmother’s favorite perfume or a musky scent that brings you back to your childhood basement, but regardless of the aroma or odor, there is an emotional response that some […]
Read More… from Taking Marketing to New Extremes: Is a Scented Billboard a Wise Move?
For thousands of years, chocolate has been celebrated as a natural gift refined by human artistry. Its velvety richness has captivated the taste buds and satisfied the ever-persistent sweet tooth time and time again. Whether you enjoy a simple square of classic dark chocolate, a meticulously crafted confection or even a mug of hot cocoa, […]
Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]
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Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]
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Whether you’re a chess enthusiast or the entirety of your knowledge comes from a casual viewing of Netflix’s The Queen’s Gambit, you won’t struggle to see the connection between marketing and chess. The most obvious connection, of course, is that they are both strategic in nature. If you prefer to dwell in the world of […]
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Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]
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For all of you who don’t own a pair of fine leather boots, this one is for you. In the birthplace of The Pony Express, it’s only appropriate that a Wild-West-themed boot and apparel store make this town its home. That’s right, St Joe Boot Co. is the premier Western outfitter, offering you the products […]
Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging. Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few […]