Marketing Musings
What We Write
It’s just one mile, right? Yes, for 80 days. Or 100 days. Come weather, schedules, work, life … you name it. And if you miss a day, you start over toward your Measly Mile goal. But the best part? You don’t do it alone. This simple formula has advanced to an active group that connects […]
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Does a search engine punish sites that are not mobile-friendly? If you’re due for a website update or redesign, you may be wondering how to prioritize the changes according to your budget. You’ve been told that making your website user-friendly for mobile search is a critical priority, but you still have questions about just how […]
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The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]
In the marketing world, a shift towards diversity and inclusion is happening. We hear and see more from many voices and faces we have not heard from before. One of those groups, People with Disabilities (PWD), has been creating more content discussing their disabilities and how they affect their everyday life experiences. They share frustrations, […]
Read More… from Monday Morning Coffee and Marketing To Those With Disabilities
You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]
Read More… from Why You Should Include Reels in Your Instagram Marketing Strategy
If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]
St. Joseph is full of history. From the Pony Express to Jesse James to the Stockyards, St. Joseph is bursting with historic sites and landmarks. Of all the iconic sites in St. Joseph, the Missouri Theater might just be one of the most memorable. The Missouri Theater may be younger than most historical icons in […]
Read More… from Monday Morning Coffee With the Missouri Theater
You’ve heard that despite the flash and captivation of social media scrolling in all of its addictive glory, email remains a powerful tool in your marketing strategy. But what about blogging? Do people still want to read a blog? Besides pointing out the obvious, that you’re sitting here reading this blog, there are plenty of […]
Read More… from 5 Reasons a Successful Marketing Strategy Includes Blogging
Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]
Read More… from B2B Marketing Tips for Converting More Leads
Bake your favorite cake, bust out the confetti and put on your party hat. There’s a bit of a celebration to go with your Monday Morning Coffee this week. October is National Women’s Small Business Month. National Women’s Small Business Month began officially in 2012 when the Small Business Association began supporting and promoting events […]