Marketing Musings
What We Write
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy
Every time you write a blog, create a video or talk to your followers on a live feed, you’re wondering: am I getting it right? You might think of marketing as a series of best guesses, but as a recent campaign from Mailchimp points out, it shouldn’t be this trial-and-error, gut-level, darts-in-the-dark approach. Mailchimp recently […]
The spooky season is upon us and we are sure you have started adorning your home with all the Fall décor. But maybe you want more. Maybe your neighbor has decked out their front yard with one of those giant skeletons while yours is drizzled with cobwebs–and not the decorative kind. Don’t worry, we have […]
Read More… from Enjoy This Spooktacular Monday Morning Coffee with Local Businesses
A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
Read More… from Are Landing Pages a Part of Your Marketing Strategy?
The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
It’s time for your regular edition of Monday Morning Coffee, but this week, it’s hard to think about anything but Tuesday. That’s because tomorrow, Tuesday, October 4 is National Taco Day. Whether your family celebrates Taco Tuesday every week, or you’re more inclined to save tacos for a special occasion, you won’t want to miss […]
Read More… from Enjoy Your Monday Morning Coffee and Make Plans for National Taco Day
Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]
Read More… from What Role Should Instagram Reels Play in Your Marketing Strategy?
You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]
St. Joseph, Missouri, is abuzz with talk of Crumbl Cookies coming to town. Visions of classic milk chocolate chunk cookies and wacky concoctions alike may be filling your head. But as you salivate in anticipation, here are some local places where you can get your cookie fix right this minute as your sip your Monday […]
Read More… from That’s How the Cookie Crumbles with Monday Morning Coffee
What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]
Read More… from Is Video Marketing Effective for B2B Companies?