Marketing Musings
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Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]
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“You can’t buy happiness, but you can buy ice cream, and that is pretty much the same thing.” Do you have memories of the ice cream truck driving by your house with delicious treats you couldn’t wait to try? As a kid, if you heard music and bells in your neighborhood, you knew the ice […]
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Humans process images almost 60,000 times faster than text. When you consider that people remember about 10% of information three days after reading it, compared to remembering 65% of what they saw in an image, you quickly understand how important professional photography could be to your marketing success. The power of images as a part […]
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Trends are difficult to predict because there are so many variables involved. For example, fashion trends are determined by cultural, environmental, psychological and political factors. It might surprise you to know web design, given its aesthetic nature, shares some commonalities with fashion trends. Companies rely on their web design to keep them relevant to consumers. […]
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Alchemy. It’s the medieval precursor to chemistry as we know it, based upon the transformation of matter. Early alchemists tried to convert base metals to other materials in a quest to find the “universal” elixir. It can also mean a “magical process of transformation or creation.” In St. Joseph, Missouri., “alchemy” means all of this […]
Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]
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If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]
Read More… from Fries and a Spoonful of Ketchup With a Side of Marketing to Go
Today is Labor Day. For many people, that conjures images of last chance summer barbecues, afternoons at the lake or pool, and restful family time before getting into the full swing of the school year. Some people take the long holiday weekend to do manual labor around the house. You may think of the history […]
Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]
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