Marketing Musings
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When it’s time to refresh your clothing, shoes, or jewelry, your first thought may be to head to the mall. While these businesses feature great prices and merchandise choices, it may be time to try a boutique experience. A boutique provides access to exclusive styles and offers a chance to support a small local business […]
Whether you’re trying to generate more leads or simply ramp up your engagement with your target market, relying on the same marketing strategy year after year is not going to yield strong results. In recent years video marketing has become critical to engaging with audiences, so if your strategy hasn’t been updated to include video, […]
Read More… from Boost Consumer Engagement With Video Marketing
It’s easy to get stuck picturing your audience as a faceless crowd. Maybe your business has grown enough that you’re not quite sure who follows you on Instagram anymore or whether your blog is being seen by people likely to buy from you. This is a common growing pain for businesses when you transition from […]
Read More… from Knowing Your Audience (Spoiler: They’re Actual People)
Downtown St. Joseph has established growth over the past several years with new businesses, breweries and restaurants. Old, vacant storefronts and buildings that have great bones and lots of character, but just need a little rejuvenation and some elbow grease, have come back to life. One of these businesses not only took on the challenge […]
Read More… from Monday Morning Coffee With The Angry Swede Brewing Company
With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]
Read More… from Instagram Marketing Tips for Connecting With Your Audience
The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]
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Monday Morning Coffee With the Red Rally St. Joseph, Missouri, the headquarters of SJC Marketing, sees a lot of red in July and August. So much red. And we couldn’t be happier. We aren’t referring to our SJC branded red and black logo. Although we love our target symbol and use it across all our […]
Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]
Read More… from 4 Reasons it’s Time to Outsource Your Marketing
If it has been a few years since you’ve updated your website, you’re likely due for a refresh. Much has changed in how websites are used, but also the role they play for your business. Here are four reasons you should invest in user-friendly website design: Speed: If your website has a lot of slow-loading […]
Read More… from 4 Reasons to Invest in User-Friendly Website Design
In case you hadn’t heard (although we’re pretty sure you did), the Kansas City Chiefs will return to St. Joseph this month for Chiefs Training Camp! We know what you’re thinking, “what does Chiefs Training Camp have to do with marketing and SJC Marketing in particular?” Nothing, really. But we’re Chiefs fans, and having it […]
Read More… from Monday Morning Coffee With the Kansas City Chiefs Training Camp