Marketing Musings
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Looking for a tool to get the word out about your business? Leverage the hundreds of millions of members on LinkedIn to get the attention your company deserves. With just a few LinkedIn marketing tips, you can start building a reputation for your brand and learn more about your industry. Feel the Pulse Getting your […]
Read More… from LinkedIn Marketing Tips for Better Brand Recognition
If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]
Missouri has long been known for wineries and breweries, but the Show-Me State can now add distilleries to the list of handcrafted spirits that are produced in the state. A new distillery has opened north of St. Joseph, in Mound City, Missouri. R/Farms Distilling is a family-owned business that is new to distilling, but not […]
Read More… from Monday Morning Coffee With R/Farms Distilling
As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]
Read More… from Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy
Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]
Read More… from Does Your Content Marketing Strategy Focus on Audience Needs and Interests?
Sand between your toes, a drink in your hand, the warm sun beaming down on you and beach volleyball games nearby. At this point, you’re probably wondering, “where is this beach and how soon can I get there!?” This setting isn’t far away, as all of this can be found at Volleys in St. Joseph. […]
It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]
Read More… from Unlock the Mysteries of Social Media Marketing Beginning With Social Listening
You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]
Local business owners are always looking to provide something of variety for our community. And when you search for local entertainment for the whole family to enjoy, there are some great options, but not many that can be open year-round. The guys at The Axe Factor have changed that and have opened the newest family-fun […]
Read More… from Monday Morning Coffee With Illuminate Entertainment Center
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy