Marketing Musings
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Spring, it is so close! Winter means miserably walking across the parking lot to our cars after a long day’s work. It is a chilling winter breeze cutting straight to the bone. The worst part? There have been a few glorious, sunny days sprinkled in here and there, making the springtime waiting game that much […]
Read More… from Enjoy Your Monday Morning Coffee as You Celebrate Warmer Days Around the Corner
As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]
Read More… from Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses
A place to talk, laugh, lounge, play and drink… that’s what Parkway Distillery is all about. Located in downtown St. Joseph at 415 N 13th Street, the local hotspot is all about relaxation, social hour and, of course, amazing local drinks. Whether you’re a St. Joseph local or just passing through, Parkway Distillery offers a […]
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In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area. Whether you’re a local business looking to drive foot traffic or a […]
Read More… from Give Your Business a Competitive Edge With Geofencing
Incorporating a multi-channel strategy has always been important for successful B2B marketing. But should launching a YouTube channel be part of that strategy moving forward? With video content becoming increasingly popular, even in the B2B space, leveraging video could be a smart move. It’s true that B2B marketing efforts in the video arena are new […]
Read More… from Using YouTube to Increase Your Reach and Build Trust in B2B Markets
Everyone learns best in different ways, but the power of hands-on learning is unparalleled when it comes to children. Allowing children the opportunity to discover the way things move, fit together, and function is an indispensable learning experience that builds critical thinking skills and creativity. InspireU Children’s Discovery Center, located at 521 Felix St. in […]
Read More… from Monday Morning Coffee: Where Little Hands Make Big Discoveries
One of the key elements of a company’s overall image is graphic design, as it plays a crucial role in shaping your organization’s visual identity. A well-crafted visual identity distinguishes you from competitors but also develops brand recognition and trust, helping to establish a lasting connection with your audience. It can be a powerful tool […]
Read More… from Elevate Your Brand With Quality Graphic Design
Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]
Read More… from The Power of Authenticity in Social Media Marketing
There are two types of people in this world: those who live and breathe football, and those who tune into the Super Bowl solely for the commercials. This Monday, as we recover from yesterday’s unofficial holiday, let’s relive some of the best Super Bowl memories—off the field—and share a few of our favorite commercials from […]
Read More… from Monday Morning Coffee With Your Favorite Super Bowl Commercials
It’s been a few years since your last website design, and you’re wondering if it’s time to do an upgrade or even start from scratch. A customized site is an investment, but leaving an outdated or malfunctioning site alone is a risk that is hard to measure except in a reactionary model. When you’re not […]