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It’s kind of hard to believe Instagram has been around for almost 12 years. What began as a photo-sharing app has blossomed into a major social media marketing tool that reaches millions of consumers. Are you getting as much out of it as you should be? Two years after Instagram launched, Facebook’s Mark Zuckerberg recognized […]
Read More… from Social Media Marketing in 2022: Build Your Brand’s Image
On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]
Read More… from Enjoy Your Monday Morning Coffee While We Talk About Making a Fitness Plan
Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]
Read More… from 57% of Small Business Marketing Plans Don’t Include an SEO Strategy
One of the most significant changes occurring recently is that B2B buyers have switched to an almost entirely remote method of making purchases. They’re using digital means of researching, communicating about and eventually buying what they need. B2B marketing strategies must evolve to cater to new behaviors. For those in the B2C space, this pattern […]
A very familiar (and very pink) icon is joining with Habitat for Humanity to remake the Barbie Dreamhouse into 60 Habitat home builds or projects. As the Dreamhouse reaches its 60th birthday, Habitat for Humanity will celebrate alongside the famous dolls. At least 60 projects are planned for 2022, including new builds, remodels and even […]
Read More… from Monday Morning Coffee With Habitat for Humanity Inside the Barbie Dreamhouse
When you’re involved in updating your web design, it is a big project with a lot of considerations. You have to think about the right look that fits your brand, user-friendliness and a lot of factors around search engine optimization (SEO). But how important is it to prioritize mobile optimization? In the past, people used […]
Read More… from Is Mobile Optimization Really Critical to Web Design?
Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]
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Monday, March 7 is National Be Heard Day, a celebration of small businesses that encourages owners to get out there and make themselves known. Whether it’s posting your first social media update or making a guest appearance on a podcast, Be Heard Day offers a reminder to get yourself in front of people and talk […]
Read More… from Monday Morning Coffee Celebrates National Be Heard Day
Search engine optimization (SEO) is a challenging concept for business owners trying to stay current on marketing trends. It is complex to begin with, and it changes frequently, with algorithms that are replaced almost as soon as they appear. From keywords in content to whitespace on your website, and meta descriptions placed in just the […]
Read More… from Express Yourself: How Emojis Affect Your SEO
Recently, Mars, Incorporated decided to roll out a rebrand for M&Ms in an effort to reposition the company to promote inclusion and global belonging. What most people heard, though, was that the green M&M was no longer going to wink at them in her knee-high boots. The news was suddenly filled with the M&M rebrand, […]
Read More… from Did the Recent M&Ms Rebrand Make You Question When a Rebrand Is the Right Decision?