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In the complex and confusing world of search engine optimization (SEO), one stable guideline has always been that visual content boosts ranking results. It makes sense: text-heavy sites are less dynamic. But what if your images are not doing a good job of improving your SEO? Imagine you hired a receptionist to greet callers in […]
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Maybe it’s the fresh smell of a steady rain or the satisfaction of matching every pair of socks in your laundry. It might be clicking off the gas pump at exactly the dollar you planned to spend. Or it might be the smell of fresh coffee in the morning. Experts say that it’s not just […]
Read More… from It’s the Little Things in Life … And in Marketing
Ahh, coffee. Hot, blended, basic, fancy or otherwise – most of us can’t get enough. St. Joseph doesn’t disappoint when it comes to coffee choices, offering a growing number of coffee shops, each with its own creative spin on the humble-yet-powerful coffee bean. One newcomer to the coffee scene is Hazel’s at the American Electric […]
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You may be using social media marketing to announce events, share articles or present new products, but is there something more you should be doing? There are some pretty great strategic ways to use social media as a part of your more comprehensive marketing plan. Here are three you should consider: Social Media Marketing as […]
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One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]
Read More… from 5 Trends in Social Media Marketing You Don’t Want to Miss
As the weather turns brisk and the football games garner more importance in the playoffs, there HAS to be a go-to spot for the best game-day wings. After all, is there a better comfort food than chicken wings? Many proud Kansas Citians believe a locally owned and operated eatery in the metro already has that […]
When your budget for a rebranding project or a website redesign gets tight, you begin looking for ways to tighten things up. One of the first items that’s often on the chopping block? Professional photography. But here are four important reasons to keep professional photography as a part of your marketing strategy: It Communicates Quality: […]
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If you’re sitting there rubbing your hands together in excitement, waiting for the moment you can get started on new B2B marketing ideas for 2022, this is the guide for you. After almost two years of pivoting, going digital and banning the use of the phrase, “new normal,” 2022 is set to be a thrilling […]
Read More… from Four B2B Marketing Trends That Will Get You on the Right Track in 2022
For all you dog people that despise cats, this blog may not be for you. For all you cat people out there, stick around – this one’s for you. Welcome to Sugar Kittens Café & Cattery, the newest and coolest concept in the Northland area of Kansas City. At Sugar Kittens Café & Cattery, you […]
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You’re familiar with the idea that you can make purchases directly on a social media site, without clicking through to a company website. But you may not have tapped into the potential for social commerce yet because you didn’t realize what an opportunity it holds for your brand. Here are three facts you may not […]
Read More… from Three Facts You May Not Know About Social Commerce