Marketing Musings
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What is a home, really? It’s so much more than a front door and sheetrock. It represents a family’s hopes, their dreams and their hard work – both in that moment and for generations to come. A home is definitely something to honor, appreciate and celebrate. In October, St. Joseph Habitat for Humanity showcased this […]
Read More… from Monday Morning Coffee With St. Joseph Habitat for Humanity
It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]
Do you associate Instagram Stories with social sharing and even with industries that are more visually geared, like fashion, photography, wedding planning or travel? It may surprise you to find that it can also be a great place for insurance companies, accounting firms, automotive parts manufacturers and other industries that are service-based or B2B. Here […]
Read More… from What You Might Not Know About Instagram Stories
“It was the best of times, it was the worst of times.” While we don’t live in the 18th century England that Charles Dickens speaks of in A Tale of Two Cities, it sure feels like we are living in some crazy times. And when the chips are down, what do you need to pick […]
Read More… from All You Need Is Some Monday Morning Coffee and a Good Message
It’s easy to start out with a solid strategy for your content marketing, only to find other business concerns slowly shifting your attention away from it. But your content marketing strategy isn’t a one-and-done solution. If you aren’t taking the time to see what’s working and what’s not and making adjustments accordingly, you may be […]
Read More… from These 4 Stats Could Mean a Change For Your Content Marketing Strategy
People watch an astounding 5 billion videos on YouTube every day and they’re putting in an average of 16 hours a week into viewing online video content. Nearly 85% of people who watch an “explainer” video about a product they’re interested in will make the purchase. Given these stats, it makes sense that video marketing […]
A cookie, by definition, is any variety of hand-held, flour-based sweet cake. Some people prefer their cookies crispy, some soft, some with frosting, but most can’t pass up a good cookie. St. Joseph is getting a new place for people to get their cookie fix. St. Joe Cookie Company is opening a storefront at 1207 […]
Read More… from Monday Morning Coffee With St. Joe Cookie Company
Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]
Read More… from Professional Photography Helps Your Brand Shine
Dream big. Go big or go home. Bigger is better. And everyone knows that bigger is the American way. Big houses, big cars, big paychecks. It’s what we want. But what if, in the 21st century, bigger isn’t always better? What if starting small, local and close-to-home is infinitely better? And how does that affect […]
Read More… from 3 Reasons a Local Focus is Good for Your Marketing Strategy
The MLB Playoffs are in full swing, something this SJC team member believes to be the best time of the year. Whether you like baseball or not, you can’t deny the staple baseball has been in American culture for well over 100 years. Marketing is similar to baseball in this regard, being a staple of […]
Read More… from Add Flavor to Your Monday Morning Coffee With Playoff Baseball and Marketing