Marketing Musings
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St. Joseph, Missouri is fortunate to have fun events and attractions for the whole family to enjoy. From parks and mini-golf courses to theatrical productions to museums, St. Joseph is full of gems that make our community shine bright. Our town is also rich with history that tells the story of where we came from […]

If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]
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In a recent survey by Squarespace, the findings demonstrate the importance of website design. The survey included 2,000 adults and was conducted in an effort to understand the role websites play and how memorable they are to visitors. Here are three things you need to know: Online Presence is Tops: Among Millennials and Gen Z […]
Read More… from 3 Things You Should Know About Your Website Design

Marketing is a lot like gardening. That may sound kind of crazy, but stick with us for a bit. Marketing doesn’t just happen overnight. You don’t create a Facebook page on a Tuesday night and wake up Wednesday morning with 1,000 page likes. Just like you don’t plant a seed and wake up the next […]
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It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]
Read More… from Why Content Marketing Is the Foundation For a Solid Marketing Strategy

If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]
Read More… from 3 Tips for Improving TikTok’s Role in Your Social Media Strategy

If you haven’t stopped by Longboards yet, get ready to say “Aloha” to some of the most delicious food you’ve ever had. Longboards Wraps and Bowls started over 15 years ago with locations in Gladstone and Liberty, Missouri but has now expanded to Lee’s Summit and St. Joseph, as well as Mission, Kansas They also […]
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It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]
Read More… from No, You Don’t Want to Build Your Own Website (Trust Us)

It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]

Nothing is more synonymous with St. Joseph, Missouri than the Pony Express. For its short 18 months that it was in operation, it’s incredible that the service it provided is still being talked about today. Closing the gap between the Gold Rush and the expansion of both railroad and telegraph lines, the Pony Express was […]
Read More… from Monday Morning Coffee and Building Your Legacy