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Marketing Musings

SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With the Albrecht-Kemper Museum of Art Membership Exhibit

The Albrecht-Kemper Museum of Art showcases some of the finest collections of portratis, sculptures, paintings and mixed media pieces in the Midwest, including collections spanning the 18th century through the 21st. Yet one of the most popular exhibits happens each winter and showcases the exceptional creativity and talent of the local Museum membership, with the […]

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When you outsource your marketing, you get a well-rounded team full of fresh ideas.
What Are the Advantages to Outsourcing Your Marketing?

You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]

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Your LinkedIn marketing campaign should include both long-form publisher posts and short updates.
3 Steps to LinkedIn Marketing Success

LinkedIn is a great place to demonstrate the authenticity of your brand and build relationships, as well as learn about others in your industry. So get ready to take some real steps to put some polish on your LinkedIn marketing strategy. Step One: Mix It Up. Several years ago, LinkedIn made its Publisher feature available […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
You Had Me at Marketing: A Monday Morning Coffee Love Story

It’s the one your mother warned you about. They change their minds all the time, you can’t seem to get an idea of where things are going, and you keep investing money without being totally sure whether you’re getting anywhere. Just when you think you know them intimately; the situation completely shifts. It’s not a […]

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Social media platforms are powerful channels through which your customer acquisition strategy can flourish.
A Customer Acquisition Strategy That Engages More Consumers

Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]

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Afraid to make a commitment? There are trends for your marketing strategy that allow for a quick exit.
Add a Little Sugar: How to Create a Marketing Strategy You’ll Love

Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]

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As a woman-owned marketing agency, SJC Marketing is always there for the Galentine's Day fun.
A Monday Morning Coffee Chat About Galentine’s Day

Valentine’s Day is celebrated all around the world, but not everyone looks forward to the day. If you aren’t going to get chocolate or if you feel like you have to spend an outrageous amount of money on flowers, you might not want to celebrate. So what do you do? What about taking some time […]

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We love digging into the numbers for all the answers!
Google Analytics: How You Define Fun

If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]

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Email marketing helps create quality leads for your business.
Email Marketing Woes? It Might Be Your List

Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With Pivotal Point Thrift Shoppe

Every January you start thinking about making changes. A lot of these have to do with starting the household projects you have neglected or purging items that are cluttering up your life. Out with the old and in with the new. You also might have your sights on helping more in your community and donating […]

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