Marketing Musings

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Content marketing is all about human-to-human connection, whether it’s B2B or B2C.

Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

B2B marketing plans should include a focus on engaging audiences via social media.

Should Social Media Be Part of Your B2B Marketing?

Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]

Instagram Stories is a great way to infuse your marketing with relatability.

What You Might Not Know About Instagram Stories

Do you associate Instagram Stories with social sharing and even with industries that are more visually geared, like fashion, photography, wedding planning or travel? It may surprise you to find that it can also be a great place for insurance companies, accounting firms, automotive parts manufacturers and other industries that are service-based or B2B. Here […]

Mine your reviews to see trends in pain points and benefits, which can inform your B2B marketing strategy.

The Value of Testimonials for Your B2B Marketing

Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]

Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.

How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

B2B Marketing

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Marketing Musings

What We Write