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Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]
Opening your email inbox is becoming an awful lot like trekking out to your home mailbox: full of possibilities, but so often disappointing. That’s not because email marketing isn’t relevant; in fact, across every industry, the email open rate is 32%. It’s hard to find engagement like that in other channels. If you want to […]
Read More… from 6 Ways You Could Be Sabotaging Your Email Marketing Efforts
Few doubt the power of social media in marketing a business, but what about using social media to boost your email marketing efforts? If you believe email marketing is a thing of the past, take a look at the statistics regarding engagement, making money and finding a new audience. The return on investment with email […]
Read More… from Pair Email Marketing With Social Media to Generate More Leads
Developing a Strong Email Marketing Strategy in 2019 If you’ve been in the marketing game long enough, you know that there was a time when it was common practice to send an email to pretty much everybody you could get an email for. That might be called “spamming” today. Email marketing is still important — […]
Read More… from Are You Seeing Good Results From Your Email Marketing Campaigns?
Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]
Read More… from 5 Secrets to a Successful Email Marketing Campaign