Marketing Musings
What We Write
Local business owners are always looking to provide something of variety for our community. And when you search for local entertainment for the whole family to enjoy, there are some great options, but not many that can be open year-round. The guys at The Axe Factor have changed that and have opened the newest family-fun […]
Read More… from Monday Morning Coffee With Illuminate Entertainment Center
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy
Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]
Everyone loves dogs, right? Even the dads, who begrudgingly give in to their kids’ plea for a new four-legged family member, become best friends with the dog they never wanted. It’s seemingly human nature to develop a bond with your dog that can’t quite be explained, but certainly cannot be broken. Fantastic Fido’s has been […]
There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]
On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]
Read More… from Enjoy Your Monday Morning Coffee While We Talk About Making a Fitness Plan
Recently, Mars, Incorporated decided to roll out a rebrand for M&Ms in an effort to reposition the company to promote inclusion and global belonging. What most people heard, though, was that the green M&M was no longer going to wink at them in her knee-high boots. The news was suddenly filled with the M&M rebrand, […]
Read More… from Did the Recent M&Ms Rebrand Make You Question When a Rebrand Is the Right Decision?
While you get the kids ready for school and try to enjoy your Monday Morning Coffee, think back to your last family fun night. What made it a hit with your crew? Maybe it was an activity that you and the kids could both enjoy or it was the great food at a family-friendly price. […]
Read More… from Monday Morning Coffee With Belt Entertainment
Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]
Read More… from 4 Surprising Ways Marketing is Like the Olympics
It’s Valentine’s Day! And it’s sure to be filled with lots of candy and treats. While examining all of the traditional Valentine’s treats, we came across that little box of candy conversation hearts that we all know so well from our early childhood days. The words on those tiny hearts have made such an impact […]
Read More… from Enjoy Your Monday Morning Coffee With Some Candy Hearts Today