Marketing Musings
What We Write
The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]
Read More… from Break Out of Your Cocoon: Marketing Strategies for Growth
You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]
Read More… from What Are the Advantages to Outsourcing Your Marketing?
Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]
Read More… from A Customer Acquisition Strategy That Engages More Consumers
Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]
Read More… from Add a Little Sugar: How to Create a Marketing Strategy You’ll Love
It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]
What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]
Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]
Read More… from Why There’s No Social Distancing in B2B Marketing
A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]
Read More… from And for Dessert … a Recipe for Marketing Strategy Success
Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]
Read More… from How to Effectively Use Demographics for Small Business Marketing
Ghosts? You don’t believe in ‘em. Vampires? Puh-lease. A zombie would have to be walking directly towards you for you to interrupt a good snack. But your marketing strategy for 2021? Terrifying. Your blood runs cold to even think about it. It’s not that you don’t understand the value of analytics, content development and social […]
Read More… from Don’t Be Spooked About Planning Your 2021 Marketing Strategy