Marketing Musings
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A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]
Read More… from How Often Should You Revise and Refine Your Marketing Strategy?
You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy
Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]
Read More… from A Marketing Strategy That Hits the Bullseye, Every Time
If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]
Read More… from Stranger Things: They’re Not so Strange for a Marketing Strategy
If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]
Read More… from Strange Things Could Happen if You Look at Your Marketing Strategy in a New Way
Picture the SJC Marketing logo in classic Stephen King-style font. Give all the marketing specialists big hair and surround them with wood-paneled walls. Place a marketing strategy in front of each one with one, and only one action item: television advertising. If you’ve been watching Stranger Things the last couple of years, you know the […]
Read More… from SJC Things With a Little Marketing From the ’80s
B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]
You’ve got a beautiful website that showcases your brand in your color scheme, offers a nice product description for each item in your inventory and includes a great library of content on everything from industry trends to how-to manuals. You may never have guessed that your website was meant to do much more. But it […]
Read More… from How Your Website Should Empower Your Marketing Strategy
Almost 80% of smartphone users have made an online purchase from their phone. During the holidays when gift buying is at its peak, nearly 40% of all eCommerce purchases are made via the smartphone. These are strong stats from which to realize how important optimizing your marketing strategy for mobile truly is. (Download our website […]
Read More… from The Importance of a Mobile-Friendly Marketing Strategy
It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]
Read More… from It’s All About the Editorial Calendar for the Word of the Week