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Here’s a little brain challenge: try to think of something better than pizza. When it’s baked properly with good ingredients, it’s a delicious blend of tart sauce and savory cheese, crispy-soft crust and loaded with your favorite toppings (pepperoni and banana peppers, please!). But pizza is so much more. It’s an inexpensive way to feed […]
Understanding your target audience means knowing their pain points, their wants and their needs. This is an integral part of creating effective messages that impact consumers and help them bond with your brand. If your content seems to be generating little-to-no engagement, it could be time to evaluate what you really know about your target […]
The frenzied buzz around Taylor Swift’s Eras Tour is drawing comparisons to the kind of concert excitement not seen since the 1980s heyday of Michael Jackson and Madonna. Billy Joel, who’s been known to bring in a bit of a crowd himself, called it akin to Beatlemania. The Eras Tour is just what it sounds […]
Read More… from An Eras Tour of Our Own: The Eras of Marketing
As a business owner, you probably have a love of storytelling. And your favorite story? Yours, of course. But once you’ve shared your origin story, you may be at a loss as to where you should go next. If you’re ready to mix it up, try one of these ideas: Unveil a Mystery: When it’s […]
Read More… from Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy
Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]
Read More… from Marketing Strategy Lessons Learned From the Barbie Movie
If you have ever spent ten minutes shopping for an LED lamp you know that from that moment, you will be shown every LED lamp known to man in your social feeds and ad banners for the rest of eternity. You decided against the lamp, but never mind: you have demonstrated the least possible level […]
Read More… from Step Into Their Shoes: Building Empathy into Your Marketing Strategy
It’s the height of a summer heat wave. And the weather isn’t just hot, it’s also heavy with humidity, making even the suggestion of movement seem challenging. You stay inside with a fan to cool you off and hope nobody invites you to do anything that might disturb your summer cave. That feeling of becoming […]
It can be fun to think about a rebrand: fresh colors, a new logo and a lot of excitement around sharing the news. Jumping into a rebrand process without fully thinking through it is a lot like having a wedding because you want a wedding, but you didn’t realize you were also getting a marriage. […]
Being intentional and mapping out your marketing strategy is key to meeting your business goals but you also need to remain flexible as the year progresses. Things evolve at such a rapid clip, it’s difficult to sit on a plan without making amendments to roll with your business and marketing trends. This flexibility allows for […]
Read More… from Creating a Marketing Strategy That Evolves Throughout the Year
Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]
Read More… from Why Your Marketing Team Might Need a Day at the Beach