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Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]
Read More… from SEO and User Experience Are Both Key For Your Website
Your use of keywords in your content marketing strategy should take a lot of factors into consideration. Elements like search volume, seasonality and localization can all influence the ways you identify the most important keywords. But user intent is one of the most important considerations, helping you prioritize what’s most relevant to your target market. […]
Read More… from What Role Does User Intent Play in Your Content Marketing Strategy?
Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]
Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]
Read More… from 57% of Small Business Marketing Plans Don’t Include an SEO Strategy
Search engine optimization (SEO) is a challenging concept for business owners trying to stay current on marketing trends. It is complex to begin with, and it changes frequently, with algorithms that are replaced almost as soon as they appear. From keywords in content to whitespace on your website, and meta descriptions placed in just the […]
Read More… from Express Yourself: How Emojis Affect Your SEO
In the complex and confusing world of search engine optimization (SEO), one stable guideline has always been that visual content boosts ranking results. It makes sense: text-heavy sites are less dynamic. But what if your images are not doing a good job of improving your SEO? Imagine you hired a receptionist to greet callers in […]
Read More… from What the Highest-Ranking Sites Know About Images and SEO
Attempting to keep up with Google’s algorithm updates, given that they have thousands per year, can feel like a Sisyphean task. As soon as you think you’ve got it, more changes start rolling at you. At SJC, we’ve got our eye on the algorithm changes that may impact your SEO strategy in 2022, so check […]
As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]
Read More… from Are Keywords Still an Important Part of Your SEO Best Practices?
There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO
You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]
Read More… from Optimize Your B2B Marketing Strategy and Boost Your SEO