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You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]
Read More… from Why You Should Include Reels in Your Instagram Marketing Strategy
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
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Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]
Read More… from What Role Should Instagram Reels Play in Your Marketing Strategy?
Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]
Read More… from A Marketing Strategy for Engaging More Customers
Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]
Read More… from Social Media Marketing for Social Proof Strategies
With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]
Read More… from Instagram Marketing Tips for Connecting With Your Audience
Are you experiencing less engagement with your Facebook Marketing lately? While Facebook is the third most-visited website behind Google and YouTube, it’s still difficult to build a large following. There’s just a lot of competition out there, which means you need to re-evaluate how you’re using the platform. Algorithms are constantly changing and a recent […]
Read More… from Are You Looking for Improved Engagement With Facebook Marketing?
There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]
Read More… from Is LinkedIn Marketing a Good Fit for Your Business?
You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]
Read More… from Making Connections With Your Social Media Marketing
Are you looking to get more engagement, boost sales or gain some brand awareness in your social media posts? If it’s been a minute since you updated your Facebook marketing strategy, it’s time to give Facebook Stories a try. Facebook Stories is a great tool you can use to make photo or video collections about […]
Read More… from Utilizing Facebook Stories to Engage Your Audience