Do you want to read long, boring content? Nope. Neither does your target audience.
If you’ve been working on the assumption that B2B marketing is the all-business cousin of that party girl B2C marketing, it’s time to give your marketing a makeover. And we have just the thing.
It’s video marketing. And it’s not just for B2C marketing. If you’ve been waiting on the sidelines, watching for your chance to break out your dancing shoes and have some fun, here’s your chance.
Now to convince you that video is the right format for B2B marketing, just stick with us a minute. Did you know that in 2023, individuals watched an average of 17 hours of videos each week? Also, among businesses that didn’t use video in 2023 to promote their brand, 68% planned to jump in during 2024.
This means a couple of things: Your competitors are probably utilizing video this year, even if they haven’t in the past, and their audiences are probably eating it up. There are a few other reasons you need to go for it:
You’ll Be More Likely to Reach Your Audience: Even in the business setting, decision-makers are finding that they simply don’t have time to sift through dozens of pages and get through a white paper. A video offers insights in an easier-to-consume format, allowing users to see and hear the information in a quick, engaging format.
You Get to Show Your Personality: You know that marketing is all about the emotional connection. So why are you stifling yours? Video is the perfect place for humor because you can convey humor one second and snap right back into a message that communicates, “You can trust me, I was just having some fun.” No matter what industry you’re in, a little humor helps you connect with your audience.
It’s Easy to See Whether Your Goal Was Accomplished: You should be sure to have a clear goal for each video you create. Are you trying to increase brand awareness, get more subscribers to your newsletter or drive traffic to your product page? Knowing what you want viewers to do next is the foundation of how you’ll tailor your video. The benefit is that you’ll be able to examine your analytics and know whether your video achieved what you hoped it would.
Ready to make your first video? SJC Marketing specializes in creating fun, engaging content that fuels a healthy B2B marketing strategy. You’ve got a fantastic brand, and we’ve got ideas for helping your company shine. Contact us today.