When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience?
Facebook has more than 3 billion active users every month, which helps to explain how in 2023 the site generated $135 billion in ad revenue. And with American Facebook users spending on average 30 minutes a day on the site, it is a fertile platform for a variety of content types, especially considering that nearly 60% of users have contacted a brand via the platform.
Taking a Deeper Look
Are you looking to tailor your content to a specific audience? The following statistics could help guide your Facebook marketing strategy.
- Teens
In 2015, 71% of teens were using Facebook, but by 2023, usage dropped to 33% with this demographic. Teens are flocking to YouTube, TikTok, Snapchat and Instagram instead. - Usage by Gender
Males account for 56.3% of users while females account for the other 43.7%. - Click-Through Rates
According to this study by WordStream, the average click-through rate on ads is 2.50%. But that is just an average across industries. The CTR with your industry could be higher or lower. - Conversion Rates
Across industries, the average conversion rate is 8.25%. Take a deeper dive into this study to see how your industry performs. - ROI
When considering the average across all social media platforms, Facebook marketing ties with Instagram as the best return on investment.
Usage Stats
Another insight that can help you tailor your Facebook marketing content is knowing how people use the site. For example, the average user says 50% of their time on Facebook is spent watching video, which makes sense considering the popularity of video-heavy sites like TikTok and YouTube.
And speaking of visuals, it’s worth noting that 500 million people use Stories every day. Better yet, users are sharing 1 billion Stories every day, which means your content has a chance of being shared and reaching potentially new followers, and potential customers.
When you make Facebook marketing part of a multi-channel strategy, you’ll stand a better chance of seeing a better return on the overall investments you make.
At SJC Marketing we help our clients achieve meaningful engagement through a multi-channel strategy that includes Facebook–if it is the right platform to reach your target audience. Contact us and let’s collaborate.